Scotiabank

Meaningful connections across multiple platforms

Harnessing the power of social media, a Facebook app quizzes users on how much they know about preparing for the hurricane season. Fun, fact-filled and responsive, customers can access the app anywhere they want, from mobile to desktop. They can also register for a free information kit on hurricane preparation after completing the quiz by submitting their first and last names, and a valid email address. Scotiabank is Canada’s leading international bank with retail and commercial banking operations in more than 55 countries outside Canada.

Expanding reach by reaching out

Scotiabank’s Caribbean branches wanted to expand their profile in the region. They wanted to take advantage of social media platforms to reach out to potential customers in a meaningful way. The challenge was in finding an effective and engaging way for them to do this.

Engage your audience by sharing knowledge

Because hurricane season is one of the most dangerous times of the year in the Caribbean, social media would be the ideal vehicle to use to educate customers about how to properly prepare for it. Through a Facebook app, Scotiabank could engage their target audience and allow them to get in touch for more information. And, by encouraging visitors to share the app with their Facebook friends, Scotiabank could increase awareness of both their educational campaign and their range of financial services.

Scotiabank website

Making an impression through social media

The Facebook App asks users questions about how prepared they are for hurricanes, and after answering the questions, customers can register to receive a free information kit on hurricane preparation. Required fields include first and last names, and a valid email address. Because the App is a responsive design, customers can access it on multiple platforms such as smartphones, tablets and computers whenever they want and from any location so long as they have an Internet connection.

Monitoring progress to ensure the campaign is on track

The campaign is being tracked through the number of Facebook shares, likes and registrations for the hurricane preparation kit. In addition, there is on going monitoring of the number of people that are clicking on the link to hurricane information kit.

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